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Our story began in 1988, almost 30 years ago, when one of our owners, Judy, emigrated from New Zealand to High River, Alberta. She brought with her the recipe for the original Beef dog food roll. Semi-moist dog food rolls have been used for years in New Zealand for working dogs and Judy witnessed first-hand the amazing energy levels, vitality and overall health of these dogs. She believed that dogs and their owners in Canada were ready to discover this new, exciting alternative to kibble dog food. And so the Rollover story began.

Word spread quickly about this unique new dog food on the market. Our beef food was so successful, that in just a few, short years we expanded our line to include Lamb & Rice, Chicken and Turkey recipes. We currently produce a wide variety of semi-moist foods and all-natural treats. We are always listening to you – our customer – and continue to develop new and unique products your dog is sure to love!

Our core philosophy is to produce all-natural products of superior quality; a responsibility our 29 team members take very seriously. Our dedicated team lives this philosophy every day so that your dog can enjoy premium food and treats.  Nutrition is, after all, the foundation needed for dogs to live long, healthy, happy lives.