All sorts of pets came: furry, feathered and feline. Then, once they all settled down, we explained our big idea. We wanted to create a different kind of pet care range – one that would offer the world's most original, inspired and trusted products.
So we asked our animal friends what they wanted. The answer was surprisingly simple, "Help us to be the most loved pets in the world," they said. "And that means looking good and feeling great!"
Today, everything we do is built around the promise of providing well-bred pet care. From multivitamins and arthritis formula to shampoos and accessories, we'll help ensure your pet gets the best possible care. (After all, they've already got the best possible owner, don't you think?)
Love Rufus & Coco
In 2008, Anneke van den Broek was on a mission. With a passion for animals and an AGSM EMBA (Executive Masters of Business and Administration) and a diploma from the AICD (Australian Institute of Company Directors), combined with her background general management, sales, and marketing; Anneke set out to fill the gap in the pet care industry.
The result was the launch of a different type of pet business, one that offers the most original, trusted and inspired products to ensure that furry, feathered and feline friends worldwide look good and feel great! Today, we are proud to be a household name for trusted quality pet products and Australia’s fastest growing pet brand. Rufus & Coco is wholly Australian owned.
Our fashionable mass premium range currently includes vitamins, grooming and cleaning products, accessories, collars & leads, bedding and litter and is aimed at all, from hamster to horse. Our product innovation is ongoing with some of the worlds’ best formulators, manufacturers and developers. The multiple Australian Business Awards for Best Product Innovation & Best New Product, pay recognition to our efforts.
In Australia the range is now available in Woolworths, Coles nationally in additional to selected IGA stores, pet stores, veterinary clinics and pharmacies. Our mission to help pets worldwide is underway with our rapid expansion and ongoing charitable donations.